Boston Celtics Press Release
June 19, 2018 -- BOSTON, MA – The 17-time NBA Champion Boston Celtics together with New Balance Athletics and NB Development opened the Auerbach Center at New Balance World Headquarters today as the team’s official practice facility. The 70,000 square foot structure at Boston Landing boasts best-in-class technology and equipment across strength and conditioning, recovery, sports science, and nutrition - each geared towards optimizing athlete performance.
The Auerbach Center, or “Red’s House,” is the centerpiece of the wide-ranging initiative between the Boston Celtics and New Balance. The relationship includes a shared focus on performance, innovation and community give-back, and has its origins in a little-known but formative friendship between the patriarchs of the two Boston institutions.
The bond dates back to the late 1970s, when Arnold “Red” Auerbach, then the President and General Manager of the Boston Celtics, served as a mentor to current New Balance Chairman, Jim Davis. The two entrepreneurial minds met regularly to share thinking on establishing winning cultures for their respective organizations. That sprit remains intact and informed every aspect of this collaboration.
“The Auerbach Center will be the foundation on which future great Celtics teams will be built,” said Wyc Grousbeck, Boston Celtics Governor and Managing Partner. “We are so glad to honor Red, the architect of Celtic Pride, in this way, and to work with New Balance to build this stunning facility.”
“New Balance is extremely proud to join with the Boston Celtics in honoring Red Auerbach’s professional achievements and personal values of teamwork and integrity through the opening of ‘Red’s House’ at Boston Landing,” said Jim Davis, Chairman at New Balance. “Red Auerbach was a true entrepreneur whose passion for winning and dedication to the sport of basketball and the Boston Celtics was equally matched with his commitment to people and the Boston community.”
“Boston Landing is a great example of successful collaboration between the private and public sector to expand development opportunities for the Allston-Brighton community,” said Governor Baker. “Our administration has been pleased to play a role in this area’s expansion and we look forward to seeing the Boston Celtics and New Balance open the Auerbach Center to honor Red Auerbach’s legacy and use the space to build leaders on the court and in the community.”
“Red Auerbach’s legacy burns bright in Boston, and nowhere is that more evident than right at Red’s House,” said Mayor Walsh. “This new facility brings our Celtics home, so they won’t just be winning in Boston, but they’ll be training in Boston as well. I thank the Celtics and New Balance for making Boston a championship city, for earning the banners, for honoring Red’s legacy and putting an emphasis on community, making sure the spirit of the team also extends into Boston’s neighborhoods.”
The 70,000 square-foot Auerbach Center is a striking addition to Boston Landing, cantilevered 55 feet in the air out to the edge of the Mass Pike and its hundreds of thousands of weekly commuters. It features a forty-foot glass wall that overlooks the practice courts and replicas of the team’s 17 NBA Championship banners.
The comprehensive training facility has a wide range of features to optimize player performance, health, and recovery, as well as build team camaraderie, through the integration of:
Commitment to Community
One of the many shared values between the Boston Celtics and New Balance is a commitment to community. In keeping with this joint mission, the Celtics worked with New Balance Foundation to renovate the basketball court at the West End House Boys & Girls Club in Allston. Celtics Head Coach Brad Stevens will lead a basketball clinic at the Club this Thursday, June 21 at 4:00 p.m. to celebrate the renovation. This is one of several community initiatives on which the organizations will collaborate.
World Class Collaboration
A project of such scale and significance can only be completed by a world-class team working in perfect collaboration. The following vendors made valuable contributions as part of this team:
About Boston Landing
Boston Landing is a mixed-use development encompassing approximately 15 acres of land along the Massachusetts Turnpike in Boston's Brighton neighborhood. Located along Guest Street, the property is a former industrial area that once served as the region's largest stockyard. The revitalization of this development will turn the area into a vibrant 21st century destination for like-minded companies, with a focus on work/life balance. Boston Landing's vision is to create a state-of-the-art development that complements the existing neighborhood fabric through the creation of new office space, retail stores, restaurants, and sports-related uses. Boston Landing is currently home to the New Balance World Headquarters, the Boston Bruins Practice and Training Facility and companies such as Bose, Roche, Proteostasis and Mass Innovation Labs. Opening Summer of 2018 is the Boston Celtics Practice and Training Facility at 40 Guest Street.
About The Boston Celtics
A charter member of the Basketball Association of America (which evolved into the National Basketball Association) since 1946, the Boston Celtics have won a record 17 NBA Championships, including eight (8) in a row from 1959-1966, winning their first title in 1957 and their most recent in 2008. The Celtics have long stood for equality and respect, including hiring the first African American Coach and starting the first all black starting five. In addition, 39 former Celtics players, management or staff have been inducted into the Naismith Memorial Basketball Hall of Fame. In December 2002 the team returned to local ownership for the first time since 1963. For more information on the Celtics, log on to www.celtics.com.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the US for over 75 years and representing a limited portion of our US sales, New Balance Made is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe, and in 2017 reported worldwide sales of $4.0 billion. To learn more about New Balance, please visit www.newbalance.com.